Digital Marketing

Looking for a top-notch digital marketing course? Our comprehensive training program equips you with the skills to excel in the field of digital marketing. Learn from industry experts, gain hands-on experience, and boost your career prospects. Enroll now!

Module 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing:
    • Definition, scope, and importance of digital marketing
    • Digital marketing landscape and trends
  • Digital Marketing Channels:
    • Overview of major digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.)
    • Understanding channel synergies and complementarities
  • Digital Marketing Strategy:
    • Developing a digital marketing strategy aligned with business objectives
    • Setting SMART goals and KPIs

Module 2: Search Engine Optimization (SEO)

  • On-Page SEO:
    • Keyword research and optimization
    • Meta tags (title, description, keywords)
    • Header tags (H1, H2, etc.)
    • Image optimization
    • URL structure
  • • Off-Page SEO:
    • o Backlink building techniques (link exchange, guest posting, directory submissions)
    • o Social media marketing for SEO
    • o Local SEO strategies
  • • Technical SEO:
    • o Website speed optimization
    • o Mobile-friendliness
    • o XML sitemaps
    • o Robots.txt
    • o Crawl budget optimization

Module 3: Search Engine Marketing (SEM)

  • Pay-Per-Click (PPC) Advertising:
    • Google Ads and other PPC platforms
    • Campaign structure and management
    • Keyword bidding and targeting
    • Ad copy writing and testing
    • Quality Score and Ad Rank
  • Display Advertising:
    • Banner ads, video ads, and other display formats
    • Targeting options (demographic, interest, contextual)
    • Remarketing and retargeting strategies

Module 4: Social Media Marketing

  • Social Media Platforms:
    • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
    • Understanding platform-specific audiences and engagement strategies
  • Social Media Content Creation:
    • Developing engaging content for different platforms
    • Content calendar planning and scheduling
    • Social media analytics and reporting
  • Social Media Advertising:
    • Paid advertising on social media platforms
    • Targeting options and campaign optimization
    • Social media influencer marketing

Module 5: Content Marketing

  • Content Strategy:
    • Developing a content strategy aligned with business goals
    • Identifying target audience and their needs
    • Content planning and creation
  • Content Formats:
    • Blog posts, articles, infographics, videos, podcasts, etc.
    • Choosing the right content format for different audiences
  • Content Distribution:
    • Promoting content through various channels (social media, email marketing, SEO, etc.)
    • Content syndication and repurposing

Module 6: Email Marketing

  • Email List Building:
    • Collecting and nurturing email subscribers
    • Email list segmentation and personalization
  • Email Marketing Campaigns:
    • Creating effective email campaigns
    • Email design and layout
    • Email deliverability and open rates
    • A/B testing and email optimization

Module 7: Website Analytics

  • Web Analytics Tools:
    • Google Analytics and other web analytics platforms
    • Tracking website traffic and user behavior
    • Setting up goals and tracking conversions
  • • Data Analysis and Reporting:
    • o Analyzing website data to identify trends and insights
    • o Creating actionable reports for decision-making

    Module 8: Digital Marketing Measurement and ROI

    • Key Performance Indicators (KPIs):
      • Defining relevant KPIs for digital marketing campaigns
      • Tracking and measuring campaign performance
    • Calculating ROI:
      • Calculating the return on investment for digital marketing efforts
      • Analyzing the effectiveness of different channels and strategies

    Module 8: Digital Marketing Projects

    • Real-world Digital Marketing projects:
      • Google analytics
      • Social media marketing
      • Ads Marketing
      • Social Media research

Location Day/Duration Date Time Type
Pimpri-Chinchwad Weekday/Weekend 05/10/2024 09:00 AM Demo Batch Enquiry
Dighi Weekend/Weekend 05/10/2024 11:00 AM Demo Batch Enquiry
Bosari Weekend/Weekend 05/10/2024 02:00 PM Demo Batch Enquiry

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